The Aflac Duck Goes to the Grammys
Aflac has spent years providing backup insurance in case major medical doesn't come through. To prove this, we sent the Aflac Duck to the Grammys to provide backup dance moves in case anything unexpected happened to the dancers. It was a medium big deal.
Sometimes we used a puppet.
Sometimes we used a real duck so he would grant selfie requests.
He has many looks.
Sometimes he plays more of a supporting role.
Rather than just slap Aflac’s current TV on Facebook, which requires viewers to unmute video, we created a new version that’s meant to be watched with the sound off.
To help communicate the lifestyle costs of unexpected injuries, we created real, illustrated casts featuring things people would miss out on if they didn’t have Aflac to cover their bills.