Choose It or Lose It
Most people don’t know much about Aflac except that’s it’s “the insurance with the duck.” Aside from that, they have no idea how to get it, what it covers, or if they even need it. So, we created these short web films to help explain the stakes in a way that hits home. And office.
To help communicate the lifestyle costs of unexpected injuries, we created real, illustrated casts featuring things people would miss out on if they didn’t have Aflac to cover their bills.
Rather than just slap Aflac’s current TV on Facebook, which requires viewers to unmute video, we created a new version that’s meant to be watched with the sound off.