Bud Light Lime

Summer Track Trivia

Bud Light Lime has always been about summertime and music...but they can't talk about specific songs unless they pay for them. So we took $800 and a supply closet and created Summer Track Trivia: Twenty five posts of the best summer anthems made out of little train people and miniature sets.


Home sweet supply closet.


Summer is Calling
TV and Print

We started with a huge Bud Light Lime boombox and took it to the hottest places we could find. Craziness ensued.

"Water Way" :30
Director: Andrew Zuchero


The response was so great that we took the party on the road with a mini tour from Swizz Beatz.


Print and Outdoor
Photographer: Kristen Vicari