Whatever Froots Your Loops
TV and Web Content
Our brief from Froot Loops: "Help us acknowledge and resonate with our Millennial audience." We decided the only way to do that was to appeal to their natural instincts to question everything and encourage taking a closer look at the brand they’ve known and loved since childhood.
People looking to hide from the wrath of our messaging on YouTube were greeted with :06 bumpers that played before, during, or after popular music videos, movie and video game trailers, and fashion tutorials.
New Wild Berry Froot Loops have a new smell, taste and shape that are actually way different than anything Froot Loops has done before. So they wanted to stir up some new-level excitement. Enter the wild berries.