Gillette

The Tinder Test
Social

To prove to college guys that being well groomed will get you more chicks, we partnered with Tinder to run an experiment on over 100,000 real Tinder profiles to see who received more right swipes: well-groomed guys, or stubbly gents. The results may surprise you…

 
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Our data made the cover of AdAge.

 

We pulled the rest of the data and created a sexy, responsive web site. Check it out; it also chronicles our campus odyssey spreading the good word to these poor, celibate men.

ShaveTest.com

 
 

We then went to college campuses across the country and got sorority girls to lather guys up and get them to shave. We called it "Shave and Release."

 

We even made a good old fashioned poster campaign to appeal to college guys everywhere.

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