The Tinder Test
To prove to college guys that being well groomed will get you more chicks, we partnered with Tinder to run an experiment on over 100,000 real Tinder profiles to see who received more right swipes: well-groomed guys, or stubbly gents. The results may surprise you…
Our data made the cover of AdAge.
We then went to college campuses across the country and got sorority girls to lather guys up and get them to shave. We called it "Shave and Release."
We even made a good old fashioned poster campaign to appeal to college guys everywhere.