For Your Viewing Pleasure
TV and Web Content
Visine has a history of "getting the red out" but what else is it good for? Turns out it's great if you stare at a laptop screen all day, watch tv in the dark or binge watch shows on your phone. We developed an anthem for this type of modern eye issues called "For Your Viewing Pleasure."
Each of the 300 type treatments were designed in house and naturally put up on a wall so we could critique each one before it made it over to the edit.
We even got a real neon sign made for the end frame.
Oh and we filmed it in a garage.
The "For Your Viewing Pleasure" campaign also extended to social, where we tailored our message to premieres of shows like Game of Thrones and movies like Captain America.
We also tailored messages around Visine usage occasions, like staring at Pinterest all night or playing 19 straight hours of video games.
And finally, we tailored life events around specific SKUs, so we could still show a simple product shot with a targeted message.