Visine has a history of "getting the red out" but what else is it good for? Turns out it's great if you stare at a laptop screen all day, watch tv in the dark or binge watch shows on your phone. We developed an anthem for this type of modern eye issues called "For Your Viewing Pleasure."

Each of the 300 type treatments were designed in house and naturally put up on a wall so we could critique each one before it made it over to the edit.

The "For Your Viewing Pleasure" campaign also extended to social, where we tailored our message to premieres of shows like Game of Thrones and movies like Captain America.