We partnered with Uber One to extend their Super Bowl spot into a full 360 degree campaign across social channels.  And I finally got a press quote.

“Every artist pairing, lyric and one-liner is not just a means of extending TV into a bonkerstown social campaign - every ad will create signals as to which Uber One benefits are the catchiest to build around well beyond Super Bowl Sunday.” 
—Slate Donaldson, Group Creative Director